A WORTEV Capital portfolio company redefines breakfast and celebrates the power of Mexican innovation
Yunno!, a Mexican foodtech company and part of the WORTEV Capital portfolio, has launched its new instant red and green chilaquiles, a creation that merges Mexican culinary tradition with technological innovation.
Through advanced freeze-drying technology, Yunno! offers a practical and nutritious solution for modern households, transforming one of Mexico’s most iconic dishes into a convenient, high-quality experience ready in minutes.
The product launch took place at WORTEV Campus on October 9, attended by investors, partners, and industry leaders celebrating a new milestone for Mexico’s growing foodtech ecosystem.
From Tradition to Innovation
Founded with the purpose of transforming the way Mexicans start their day, Yunno! joined the WORTEV ecosystem in 2021, evolving from an entrepreneurial idea into a consolidated national brand.
Four years later, the company has achieved nationwide expansion with more than 500 retail points, including HEB, Liverpool, Asturiano, Super Kompras, and Farmacias ISSEG, and upcoming placements in La Comer, Sam’s Club, Chedraui, and Circle K.
“We believe Mexican tradition can be reinvented without losing its flavor, combining nutrition, practicality, and convenience,” shared Carlos Jair Nara, Co-Founder and CEO of Yunno!, together with Jaqueline Gutiérrez, Co-Founder and CMO, during the launch event.
The new red and green Yunno! Chilaquiles embody this vision, proving that culinary heritage and modern technology can come together to create products that are both authentic and scalable.
A Partnership that Transforms the Industry
The event also highlighted the strategic collaboration between Yunno! and Knorr, presented as a landmark example of innovation within the instant breakfast category.
This partnership brings together technology, entrepreneurship, and global expertise to achieve more than 150 percent growth in distribution and sales over the next 12 months.
“This is what happens when we believe in ideas that transform,” said Denis Yris, Founder and CEO of WORTEV Capital. “Yunno! is a perfect example of how collaboration between Mexican companies and global partners can create real impact.”
What unites Yunno!, Knorr, and WORTEV Capital is a shared vision: to be catalysts of Mexico’s nutritional revolution, combining cultural identity, technological innovation, distribution scale, and entrepreneurial capital to transform one of the country’s most iconic dishes.
WORTEV Capital: The Driving Force Behind Mexican Enterprises
The collaboration between Yunno! and WORTEV Capital illustrates how innovation can thrive while honoring cultural heritage.
In a country where each person consumes an average of 56.7 kilograms of tortillas per year, turning a traditional dish like chilaquiles into a nutritious, instant, and accessible product represents a significant step toward Mexico’s food innovation revolution.
With WORTEV’s support, Yunno! strengthened its business model, optimized its financial structure, and scaled its operations, positioning itself to compete nationally and prepare for global expansion.
“At WORTEV, we believe that Mexican companies are the true engine of our country. When we combine purpose, capital, and strategy, the results multiply. Yunno! is living proof of that,” concluded Denis Yris.
👉 Discover how WORTEV Capital empowers Mexican companies like Yunno! to innovate, scale, and transform traditional industries into global opportunities. Learn more about WORTEV Capital
